In some cases business people make things more difficult than they need to be.Take internet marketing for example. Marketing is quite simple when you get right down to it: find the psychological value inherent in what you sell and provide it in an unforgettable way that differentiates you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blogs, know that we advise video as the best technique to attain your marketing objectives.Delivering an unforgettable, distinguished message highlighting the psychological value of your brand name. Follow the patterns, and you understand Video is spreading throughout the Web like wildfire.The issue is much of it is dull, dull, and pre-packaged.
Great Video Starts with Words
The best place to begin is at the beginning, and everything starts with WORDS. We do not live in the Golden Age of Expression. The interaction period spawned by the Web and its social media trend has created a Tower of Babble. The eloquence, clearness and emotional effect of Churchill, Roosevelt, Kennedy, and Martin Luther King have actually been replaced by immediate messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything useful or relevant.
If you can't articulate your message in some meaningful manner then you remain in problem from the 'start.' You might think this is old-fashioned, however words DO have significance. The blurring and confusion of exactly what makes marketing and sales various has actually caused a generation of business owners and executives who can not produce or provide a finely crafted declaration of who they are, exactly what they do, and why consumers should care.
You're Looking at the Incorrect Info
There are unlimited posts, piles of statistical analysis, and numerous essays and white documents on how service need to utilize the Web to its benefit. The majority of company writing focuses on high profile significant corporations as the source of know-how and savvy company technique. The problem is most of these industries are terribly run and creatively and intellectually insolvent. A lot of are working on previous successes from a bygone age and customer inertia. In the end, big business has to do with power and loan, not expertise and development. Are there exceptions, naturally, but the fundamental here is that you have to look more carefully at what actually works and why that is unless you have unlimited stacks of money available to bury your competitors and flood the airwaves with endless recurring drivel that permeates into audiences' awareness like some alien mind-altering drug.
Kinetic Typography an interesting, ingenious video strategy that combines the power of sight and noise to provide a meaningful, unforgettable message based on the power of words.
The method has its origins with motion designers who took well-known motion picture monologues and animated the words of the script to offer visual emphasis. It's a basic idea, however tricky to perform, when succeeded, it's an effective method for delivering a marketing message. It's a strategy that will access both the verbal and visual memory centers of your audience's brains and create the brand name recognition that is the objective of every marketing initiative.
Why Kinetic Typography Works
Kinetic Typography permeates the consciousness since the dynamically provided spoken and written words function as mnemonic devices enhancing each other. The visuals alone will not make up for any deficit in the script. Your words produce a language structure that defines your brand; it produces the context within which you can interact with your audience, and it permits you to take ownership of those words therefore limiting your competitions' ability to feed off your marketing efforts. Simply put, words have significance, words can move you, move you to action, and isn't really that exactly what marketing is everything about?